The brand created for New Gen Demolition focused on the proposition that they position themselves as a “blend of both traditional and innovative demolition and deconstruction techniques”.
To reflect this, the visual approach is fresh, modern and high end. The logo focuses on the concept of deconstruction as the first step in the reconstruction process. It is unclear whether the logotype is deconstructing or reconstructing.
The imagery seeks to showcase beauty in the process of demolition, focusing on the shapes and structures behind the buildings. Traditional imagery, with a modern twist.