London Drizzle

When it came to producing the third flavour for James Gin, the brand had gained a larger than expected following for what was initially a small batch product. 

We produced an evolution of the label that would be prominent enough for the bottle to stand out behind a bar or alongside other (more flamboyant) gins on a shop shelf, whilst staying loyal to the original minimal design.

The use of a neck tie, and a screen tactile finish added a more premium feel and the colour reflected the flavour name, a dreary blue-grey.

Photography by Lucy Brown.