Ammeraal Beltech Systems

Full case study coming shortly...

ABS needed a new visual language to help them differentiate between various areas of the business.

The company produces numerous types of industrial belt, across many sectors. Each one has a different tread to help each individual product need along the production line. We decided to celebrate this use of pattern within the brand materials. Each of the five areas has a bespoke ‘texture’ strip based on the various belt surface types that ABS offer. This allows to visually differentiate between them and creates a unique brand style for a business in this sector.